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Support decisions with data

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What does supporting decisions with data mean?

Making decisions with data means using data-based evidence to guide improvements, rather than relying on assumptions.

Why is it important to support decisions with data?

Relying solely on assumptions can lead to ineffective choices and missed opportunities. Using data to evaluate your site鈥檚 performance allows you to make informed, strategic decisions about where and how to improve.

Benefits of supporting decisions with data

  • Focuses resources on areas with the greatest impact.
  • Reduces time spent on trial-and-error changes.
  • Facilitates strategic alignment by providing a clear rationale for proposed changes.
  • Fosters a culture of learning and responsiveness.

How to support decisions with data

Monitor analytics and address issues

  • Analyze quantitative behavioural analytics data (Google and Facebook Analytics)
  • Watch screen recordings and heat maps to understand how visitors navigate your site (Hotjar)
  • Conduct tests to evaluate your decisions (Google Optimize)
  • Perform qualitative research to better understand user experience (Optimal Workshop)
  • Be mindful of ethical and privacy considerations concerning data collection for analytics and user research, see 9I制作厂免费's Policy on the Responsible Use of Information Technology at 9I制作厂免费, IT Services, article 7.5

Stay informed about research that impacts your content

9I制作厂免费 digital journey maps

  • Prospective student journey map: Steps prospective students take as they investigate options, apply for admission, accept an offer and transition to being a student at 9I制作厂免费.
  • Current student journey maps: Steps current students take from their arrival at 9I制作厂免费 in their foundation year to graduation.
    • Academic and career planning - Steps students take as they manage and track progress toward achieving academic and career goals.
    • Becoming part of a community - Steps students take as they are introduced to and become part of the 9I制作厂免费 community.
  • Follow that map...to a better way of working听
  • Mapping the digital journey of our 9I制作厂免费 students听

9I制作厂免费 Student usability panel

Web Services projects听

Access support and training

  • Request consultation support tailored specifically for 9I制作厂免费 websites and audiences, including:
    • Project coordination
    • User experience research & design
  • Need help with your data collection and analysis? Contact听google.analytics [at] mcgill.ca.

  • Register for our WS 103 - UX at 9I制作厂免费 training course, to learn tips and best practices for collecting user data, including:

    • Introduction to UX principles听tailored to 9I制作厂免费鈥檚 digital ecosystem.
    • How to听plan and conduct UX research听for 9I制作厂免费 websites.

  • Register for our WS 105 - Web analytics training course, to learn about different web analytics tools available at 9I制作厂免费.

    • Use analytics to design websites that fit your users needs.
    • How analytics can help you achieve your goals.

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