Overview of the challenge
Place鈥疺ertu sits at the heart of Montr茅al鈥檚 Saint鈥慙aurent borough鈥攁 district that already welcomes 100,000+ multicultural residents, 110,000+ daily workers and 13,000 students and will shortly gain 3,000 new rental apartments along a brand鈥憂ew, walkable 鈥渧illage鈥� street that links the mall to the neighbourhood. Market analysis shows that these audiences are family鈥憃riented, highly social, college鈥慹ducated and brand鈥慳ware (average age鈥増鈥�41; average HH income鈥増鈥�$100K). Yet they perceive Place鈥疺ertu as a 鈥渢ired鈥� mall and leave the trade area for everyday essentials, dining and experiences instead of shopping within Ville Saint-Laurent.
A total of 8 teams will be selected to participate in this challenge which will take place from September 12th to November 14th.
The Challenge will take place in 2 phases:
September 12-October 9
Know Your Ground & Know Your Guest
- Analyse the site, its catchment and its competitive context to articulate a clear positioning for the future retail street that is both differentiated, evidence鈥慴ased and scalable
- 10-minute pitch
October 10-November 14
Curate & Activate the Esplanade
- Design a fully鈥慺ledged tenant鈥憁ix and placemaking concept that operationalises the positioning defined at Phase 1, with a viable financial business proposal
- 15-minute pitch
How to Register
- Apply by using the registration link below.
- Following registration, Instructions will be sent to each team to complete a 2-page deck and validate their team鈥檚 participation.
A total of 8 teams will be selected to participate in this challenge which will take place from September 12th to November 14th.
Mentoring and Prize Money
Each of the 8 selected teams will be assigned a Jadco corporate mentor to accompany them in the development of their business plan.
Total Prize Money: $15,000
Key dates
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September 10
Team submission deadline
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September 12
Phase 1 Launch for 8 selected teams
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September 16
Welcome Cocktail and Branding Workshop with Mentors at Jadco HQ
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October 9
Phase 1 Pitch and team ranking
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November 14
Phase 2 and Final Pitch at Jadco HQ. Celebration Cocktail.
Sponsored by
