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UID:20250823T093816EDT-74660SfnCx@132.216.98.100
DTSTAMP:20250823T133816Z
DESCRIPTION:Tiona W. Zuzul\n\nAssociate Professor of Business Administratio
 n – Harvard Business School\n\nDECEPTIONS: HOW ENTREPRENEURIAL NARRATIVES 
 TIP INTO DECEPTION\n\nDate: Friday\, September 19\, 2025\n	Time: 10:30 am –
  12:00 pm\n	Location: Bronfman building\, Room 046\n\nRegister here\n\n\nAb
 stract\n\nDrawing on a multi‑year ethnography of an early‑stage venture in
  a nascent industry\, we develop a process model showing how future‑orient
 ed narratives in start‑ups transform into what we term dominant deceptions
 . Initially\, the founder’s ambiguous\, future‑oriented narratives were ac
 cepted as evidence of visionary foresight. As these narratives moved down 
 the organizational hierarchy\, they met translational constraints: employe
 es in operational roles had to convert ambiguity into specific projections
  to coordinate work. As the venture grew\, internal and external stakehold
 ers increasingly demanded evidence of delivery\, creating an expectations–
 reality gap that precipitated temporal reorientation: employees shifted fr
 om optimistic projections about the future (what the start‑up would do) to
  inaccurate statements about the past and present (what the start‑up had a
 lready achieved). At this tipping point\, the statements moved from limina
 l – existing in a gray zone between right and wrong – to intentionally dec
 eptive. Finally\, the necessity of formalization led employees to embed se
 lected claims into official organizational documents\, where they became d
 ominant deceptions: specific\, past/present‑oriented\, codified misreprese
 ntations reproduced across the organization. We identify two supporting me
 chanisms – interpretive flexibility and moral justification – that sustain
  this process. The model extends research on misconduct and entrepreneursh
 ip by showing how deception can originate internally before external press
 ure accumulates\, and by theorizing the mechanisms that move narratives fr
 om ambiguity to codified falsehood.\n
DTSTART:20250919T143000Z
DTEND:20250919T160000Z
LOCATION:Room 046\, Bronfman Building\, CA\, QC\, Montreal\, H3A 1G5\, 1001
  rue Sherbrooke Ouest
SUMMARY:CSSO Speaker Series: Tiona W. Zuzul
URL:/desautels/channels/event/csso-speaker-series-tion
 a-w-zuzul-366531
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