BEGIN:VCALENDAR VERSION:2.0 PRODID:-//132.216.98.100//NONSGML kigkonsult.se iCalcreator 2.20.4// BEGIN:VEVENT UID:20251012T232744EDT-4232J84EWz@132.216.98.100 DTSTAMP:20251013T032744Z DESCRIPTION:Yefim Roth\n\nHaifa University\n\nWarning: Warning labels backf ire when they provide new and important information\n\nDate: Monday\, Sept ember 30\, 2024\n Time: 12:30 pm - 1:30 pm EST\n Location: Armstrong buildin g\, ARMST 155\n\nJoin Zoom Meeting\n\n\n Abstract:\n\nWe clarify the condit ions under which warnings that provide useful information backfire. Our an alysis is based on two observations: First\, counterproductive warned-agai nst behaviors (like texting while driving) are typically rewarding. Second \, decisions from experience reflect insufficient sensitivity to rare outc omes. These observations predict that a backfiring effect initially emerge s when the warned-against behavior is unlikely to be chosen without the wa rning. In addition\, they imply an increase in the choice rate of the warn ed-against behavior\, with experience\, when the probability of rewarding outcomes is high. Our experiments support these predictions in the context of warnings concerning risky clicks\, danger zones\, and misinformation. We describe a model that predicts the current results and clarifies their relationship to basic decision research.\n DTSTART:20240930T163000Z DTEND:20240930T173000Z LOCATION:ARMST 155\, Donald E. Armstrong Building\, CA\, QC\, Montreal\, H3 A 3L1\, 3420 rue McTavish SUMMARY:9IÖÆ×÷³§Ãâ·Ñ Institute of Marketing (MIM) Seminar: Yefim Roth URL:/desautels/channels/event/mcgill-institute-marketi ng-mim-seminar-yefim-roth-359320 END:VEVENT END:VCALENDAR