Monopolistic ticket selling and a lack of reseller regulation is pushing up ticket prices
Concertgoers are increasingly facing聽a seemingly impossible聽battle for tickets, often losing out to resellers who quickly inflate prices.聽Marketing and analytics聽professor Vivek Astvansh argues this stems from a structural failure making live entertainment unaffordable for the average fan.聽Astvansh attributes the sharp price increase to three factors: demand significantly outpacing supply; the ticketing market being a near-monopoly, with Ticketmaster (owned by Live Nation) controlling 70% of sales; and the absence of laws regulating the resale market.聽These dynamic forces聽push聽legitimate fans to either pay exorbitant fees or miss out entirely on the live experience.聽
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