Faculty /bensadoun-school/taxonomy/term/3/all en Healthy snacks make good business sense /bensadoun-school/channels/news/healthy-snacks-make-good-business-sense-362040 <p>A 2022 study by researchers at 9I Desautels revealed that when shoppers were offered a promotion that gave them a choice between a healthy snack and a pastry with their coffee, sales of healthy snacks increased by more than 1000%.</p> Wed, 11 Dec 2024 19:04:02 +0000 admin 608236 at /bensadoun-school Patrick Augustin sets the record straight about Luxembourg /bensadoun-school/channels/news/patrick-augustin-sets-record-straight-about-luxembourg-365404 <p>Luxembourg is best known as a wealthy tax haven--if people know it at all. The tiny and wealthy country is a significant financial centre, but it also has the reputation of being a little dull. But Professor of Finance <a href="/desautels/patrick-augustin"><strong>Patrick Augustin </strong></a>begs to differ. “Of course, it is not comparable to major metropolitan cities like London or New York, but for its size, I think the country punches above its weight in terms of cultural and social activities,” says Augustin, a Luxembourger.</p> Thu, 15 May 2025 18:40:29 +0000 admin 608195 at /bensadoun-school Controversial slogans sell /bensadoun-school/channels/news/controversial-slogans-sell-365407 <p>A Canadian clothing company has recently come under fire for using provocative slogans on some of its clothing. The company claims its target demo is now a confident shopper in their mid-twenties, but Professor of Marketing <a href="/desautels/vivek-astvansh"><strong>Vivek Astvansh</strong></a> argues that a company might use controversy to sell, even if their customers aren’t of age.</p> Thu, 15 May 2025 19:10:35 +0000 admin 608194 at /bensadoun-school To be effective, sometimes leaders need to display aspects of both introversion and extroversion /bensadoun-school/channels/news/be-effective-sometimes-leaders-need-display-aspects-both-introversion-and-extroversion-365403 <p>A stereotypical extrovert loves to engage with people, and derives energy from it. For stereotypical introverts, the reverse is true: they prefer to keep to themselves, and too much interaction with others saps their energy. But ambiverts display traits of both personality types,<a href="/desautels/karl-moore"><strong> Prof. Karl Moore </strong></a>told CBC Radio’s The Weekender with Jared Monkman.</p> Thu, 15 May 2025 18:32:08 +0000 admin 608196 at /bensadoun-school As Trump administration seeks to undermine climate research, SUSANHub.com is a safe haven for data /bensadoun-school/channels/news/trump-administration-seeks-undermine-climate-research-susanhubcom-safe-haven-data-365402 <p>Just six months ago, researchers at 9I launched SUSANHub.com, a platform for sustainability researchers to share their work. The platform has grown quickly, and now counts more than 39,000 visitors each week. With the Trump Administration attacking climate research at universities and government research organizations in the United States, it is becoming a haven for this work. “We want to protect scientific research from the US government,” says Prof.</p> Thu, 15 May 2025 18:29:25 +0000 admin 608191 at /bensadoun-school Women of Desautels: past, present and future /bensadoun-school/channels/news/women-desautels-past-present-and-future-365383 <p>The Laidley Centre for Business Ethics and Equity and the 9I Desautels EDI Initiative recently hosted a <u><a href="/desautels/channels/event/women-desautels-past-present-future-364076">panel for Women's History Month</a></u> to honour the past, present, and future of women of the Faculty. The women featured included the granddaughter of the first Bachelor of Commerce (BCom) graduate (past), current BCom students (present) and accomplished Desautels alumnae (future).</p> Wed, 14 May 2025 13:07:32 +0000 admin 608082 at /bensadoun-school Spring Finance Workshop 2025 /bensadoun-school/channels/news/spring-finance-workshop-2025-365364 <p>The fourth edition of the <b>Spring Finance Workshop</b> took place from April 27 to 29, 2025, bringing together top scholars in the field of finance to explore emerging themes across banking, investor expectations, climate finance, asset pricing, and corporate decision-making. Co-organized by Professors Laurent Barras (University of Luxembourg), Mark Podolskij (University of Luxembourg), and <a href="/desautels/patrick-augustin">Patrick Augustin</a> (9I), the workshop continues to grow as a vibrant forum for academic exchange and collaboration.</p> Mon, 12 May 2025 16:30:37 +0000 admin 608081 at /bensadoun-school Reparative consumption: The role of racial identity and white guilt in consumer preferences /bensadoun-school/channels/news/reparative-consumption-role-racial-identity-and-white-guilt-consumer-preferences-365362 <p></p> <p><strong>Authors: </strong>Rishad Habib, Ekin Ok, Karl Aquino, <a href="/desautels/siddhanth-mookerjee"><b>Siddhanth Mookerjee</b></a> and Yann Cornil</p> <p><strong>Publication:</strong> <i>Journal of Consumer Research</i><br /> Forthcoming<br /> Published online 04 April 2025</p> <p><b>Abstract</b>::</p> Mon, 12 May 2025 15:56:53 +0000 admin 608080 at /bensadoun-school Transforming urban mobility at the SGI sustainable transportation roundtable /bensadoun-school/channels/news/transforming-urban-mobility-sgi-sustainable-transportation-roundtable-365352 <p>Explore the insights from the second Sustainable Transportation Roundtable hosted by 9I's Sustainable Growth Initiative (SGI). This year's event, sponsored by Alstom, focused on road safety and reimagining urban streets. Keynote speaker Tom Flood highlighted the impact of media on street design and the need to shift narratives towards safer, more inclusive transportation. Panels discussed reclaiming streets for diverse users and overcoming barriers to public transportation.</p> Fri, 09 May 2025 18:32:34 +0000 admin 608079 at /bensadoun-school Canada must reflect on its fundamental values in a rapidly changing world /bensadoun-school/channels/news/canada-must-reflect-its-fundamental-values-rapidly-changing-world-365350 <p>In Canada, we often imitate the US political system without giving it serious thought, says Jean Charest, a former Member of the Parliament of Canada and Premier of Quebec. But growing political polarization and pressures on the Supreme Court shouldn’t be emulated, Charest told <a href="/desautels/karl-moore"><strong>Prof. Karl Moore</strong></a> for an article in Les Affaires. “Maybe it’s the right time to ask ourselves who we are, what are values are, and what we hope to accomplish in the world,” Charest added.</p> Fri, 09 May 2025 16:51:02 +0000 admin 608078 at /bensadoun-school Saibal Ray and Anna Kim earn prestigious university awards /bensadoun-school/channels/news/saibal-ray-and-anna-kim-earn-prestigious-university-awards-365351 <p>Two researchers at Desautels were among the academics recognized by 9I with prestigious internal awards for their outstanding scholarship and research excellence. <a href="/desautels/anna-kim"><strong>Associate Professor Anna Kim </strong></a>was among the eleven associate and assistant professors honoured with a William Dawson Scholar award, which recognized the demonstrated potential to become a global leader in their field.</p> Fri, 09 May 2025 16:54:49 +0000 admin 608077 at /bensadoun-school 9I to award honorary degree to Don Lewtas for contributions to global finance & student learning /bensadoun-school/channels/news/mcgill-award-honorary-degree-don-lewtas-contributions-global-finance-student-learning-365316 <p>9I will award an honorary degree to <a href="/desautels/donald-w-lewtas"><strong>Donald William Lewtas (BCom’75)</strong></a>, a 9I alumnus, at the 9I Desautels Faculty of Management convocation this spring.</p> <p>Lewtas will receive a Doctor of Laws, honoris causa (LL.D.), in recognition of his leadership in global finance and his support for hands-on education at the faculty.</p> Wed, 07 May 2025 15:37:05 +0000 admin 608074 at /bensadoun-school Cohort-based hiring can improve Gen Z employee retention /bensadoun-school/channels/news/cohort-based-hiring-can-improve-gen-z-employee-retention-365267 <p>Starting a new job can be nerve-wracking, but having someone to lean on can help make it a little easier. Nearly two-thirds of Gen Z employees leave their job within the first year, but a recent US study found that when new hires join an organization as a group, employee retention is better. While Gen Z is unlikely to stay in their jobs as long as previous generations, this could be a strategy to hang around longer than they currently do. “It's a good way for them to bond with each other, and with the organizations,” says Prof.</p> Fri, 02 May 2025 16:30:51 +0000 admin 608071 at /bensadoun-school Nearly half of most recent MBA cohort are Quebec residents - but the program retains its international outlook /bensadoun-school/channels/news/nearly-half-most-recent-mba-cohort-are-quebec-residents-program-retains-its-international-outlook-365268 <p>Desautels has one of the country’s top MBA programs, and its students come from all over the world. But nearly half of this year’s cohort are Quebec residents. “This allows us to offer an experience tailored to the Quebec market, all while keeping the program’s international perspective,” says Prof. <a href="/desautels/demetrios-vakratsas"><strong>Demetrios Vakratsas</strong></a>, the program’s academic director.</p> Fri, 02 May 2025 16:33:10 +0000 admin 608070 at /bensadoun-school Tariff uncertainty interferes with business investment /bensadoun-school/channels/news/tariff-uncertainty-interferes-business-investment-365265 <p>Ever since Donald Trump’s ‘Liberation Day’ tariff announcement, stock markets have been volatile. The tariffs impact thousands of companies, and with the exact scale and scope of tariffs changing almost daily, the extent to which they will be affected is uncertain. “It makes it difficult for companies to investments,” Prof. <a href="/desautels/sebastien-betermier"><strong>Sebastien Betermier</strong></a> told TVA Nouvelles. “And as long as they don’t know what will happen over the long term, it will remain difficult.”</p> Fri, 02 May 2025 16:26:03 +0000 admin 608073 at /bensadoun-school