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DESCRIPTION:Nespresso is all about experience.\n\nThis will be an inspiring
  competition designed to promote collaboration and provide participating s
 tudent teams the opportunity to ideate a creative strategic solution for a
  leading premium retail brand. Bensadoun School of Retail Management (BSRM
 ) and Nespresso Canada will challenge teams to generate creative\, collabo
 rative\, and scalable strategy to elevate the Nespresso brand.\n\n\nWhat t
 o expect?\n\n\n	\n		Phase 1\n		Final Phase\n	\n\n	\n		Phase 1\n\n		\n			Ideation submiss
 ion requirements:\n\n			\n				5-page slide deck\n				90-second ‘elevator pitch’ video
 \n				Mood board\n			\n\n			Evaluation criteria:\n\n			\n				Creativity and Innovation\n				Sca
 lability and Feasibility\n				Impact on business stakeholders and customers\n				W
 ithin project scope\n			\n		\n\n		\n			Timeline:\n\n			Phase 1 Submission Deadline: \n				S
 unday\, January 19th\, 2025 at 6pm EST to bsrmcomp.mgmt [at] mcgill.ca\n\n
 			Five (5) finalist teams will be announced: \n				Friday\, January 24th\, 2025.
 \n		\n	\n\n	\n		Final Phase\n\n		Finalist teams will gain invaluable support by ha
 ving access to Nespresso experts and resources to take their final present
 ations to the next level.\n\n		\n			Activities include:\n\n			\n				Nespresso Virtual 
 Branding Workshop\n				Mentoring Sessions: each team will be assigned their ow
 n mentor from the senior leadership team at Nespresso Canada\n			\n\n			Final pr
 esentation requirements:\n\n			\n				10-page slide deck\n				10-minute presentation\n
 				5-minute Q+A\n			\n		\n\n		\n			Evaluation criteria:\n\n			\n				Creative and Innovative\n				T
 eam Collaboration\n				Scalable and Feasible\n				Business Impact\n				Sustainable\n			\n
 \n			Timeline:\n\n			In-person final at Nespresso HQ: \n				Friday\, February 21st\,
  2025. 9:00 am – 11:30 am\n		\n	\n\n\n\n\n\n\n\nRegistration\n\nThere is no r
 egistration fee. Open to 9IÖÆ×÷³§Ãâ·Ñ undergrad students only.\n\nRegistration d
 eadline is January 11th\, 2025.\n\nRegister now\n\n\nQuestions\n\nE-mail b
 srmcomp.mgmt [at] mcgill.ca\n\n
DTSTART;VALUE=DATE:20250119
DTEND;VALUE=DATE:20250221
SUMMARY:BSRM Retail Creative Collab x Nespresso
URL:/bensadoun-school/channels/event/bsrm-retail-creat
 ive-collab-x-nespresso-361490
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