My name is Nour Aliyah Atti茅, and I study English, Drama & Theatre (Major) and World Cinemas (Minor) at 9I制作厂免费. I am passionate about literature and visual storytelling, and I am especially drawn to how stories are shared across different artistic platforms. I chose this internship because I wanted to explore how theatre is marketed to diverse audiences. As an independent filmmaker, I knew this experience would provide valuable insights into how to promote my own work in the future.
The Segal Centre for Performing Arts is a non-profit organization in Montreal committed to showcasing Canadian talent and supporting emerging voices in theatre, dance, and music. It is also an inclusive space that fosters connection and dialogue among Montreal鈥檚 diverse artistic communities. I was excited to be part of an organization with such a meaningful mission.
I interned in the Communications and Marketing Department, where I contributed to a variety of projects. I shot B-roll footage of events such as Our Little Secret鈥檚 Opening Night and the Season Launch, and I edited videos for the Segal鈥檚 social media platforms. I compiled media reports tracking press coverage, created email campaigns for the 2025鈥�2026 season using DotDigital, and helped promote the Segal鈥檚 production of Les Belles-s艙urs by sending materials to outlets such as Global News, CTV, and the Montreal Gazette. I also entered patron information into the Segal鈥檚 new database, Spektrix. These tasks gave me a well-rounded understanding of how arts marketing functions on both creative and logistical levels.
My academic background played a key role throughout the internship. My studies in literature and theatre have sharpened my attention to language, tone, and narrative, skills that helped me in proofreading marketing copy and contributing to messaging strategies. Understanding dramatic structure also helped me appreciate how each show was framed to appeal to its intended audience.
A highlight of my internship was our farewell gathering at l鈥橢ntre-Deux in Notre-Dame-de-Gr芒ce. It was a warm and thoughtful send-off that made me feel truly valued. On a professional level, I especially enjoyed seeing the videos I edited posted online, knowing I had helped amplify the Segal鈥檚 reach and message as well as seeing my mediatic efforts met when I saw the marketing postings on the internet.
One challenge I faced was the unexpected departure of my supervisor, who had to take medical leave three weeks into the internship. I learned of her absence through an automatic reply and had to adapt quickly. I reached out to different departments for guidance, and after a week of navigating uncertainty, Laurie Bourgeois, head of Marketing, kindly stepped in to supervise me. This situation taught me the importance of initiative and communication in a workplace setting.
This experience has shaped how I think about my future. I now understand that marketing is not just about visibility鈥攊t is a thoughtful, strategic process that requires careful planning and storytelling. This knowledge is invaluable as I continue developing my work as an independent filmmaker. I feel more confident about presenting my projects and building an audience for them.
Your financial support also made a significant difference in my day-to-day experience. It allowed me to commute regularly between home and the Segal Centre without worrying about transportation costs and daily expenses. That peace of mind meant I could stay fully engaged and focused throughout the internship, which made all the difference in what I was able to learn and contribute.
Once again, I am grateful for the Faculty of Arts Internship Award funded by Mr. Wiltzer, for its generosity and support. Your contribution gave me access to a transformative experience that will stay with me as I continue my academic and artistic journey.
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