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UID:20250819T162303EDT-1929SjZzl3@132.216.98.100
DTSTAMP:20250819T202303Z
DESCRIPTION: \n\nSoraya Barreto Januário\n	Professor at Universidade Federal
  de Pernambuco\n	\n	Visiting professor at the Institute of Gender\, Sexualit
 y and Feminists Studies (IGSF) at the 9I���������\, PhD in Communica
 tion from Universidade Nova de Lisboa\, Portugal. Publicist\, professor an
 d researcher at the Department of Communication at Universidade Federal de
  Pernambuco and in the Postgraduate Program in Human Rights at UFPE (PPGDH
 ). Researcher in topics related to gender\, consumption\, feminisms\, adve
 rtising\, media and sports studies. Coordinator of the research group CNPQ
  OBMIDIA UFPE – Media Observatory: Gender\, Democracy and Human rights. He
 r recent publications include the books “Elas em campo: o ethos da torcedo
 ra pernambucana” (Fontenele\, 2019) and “Masculinidades em (re)construção:
  gênero\, corpo e publicidade” (LabCom\, 2016)\, and papers such as 'Marta
  in News to (in) visibility of women's soccer in Brazil' (Fulia\, 2017) an
 d 'A hegemonic masculinity: ethos and consumption in the Universal Church 
 of the Kingdom of God\, Brazil' (Brill\, 2017). Feminist and human rights 
 activist.\n\nGender\, Advertising and Commoditization of Feminisms in Braz
 il\n	The feminist discourses have been used and reinterpreted in the mass m
 edia according to the logic of market relations. If the legitimacy of femi
 nist discourse was once questioned\, agencies and advertisers now attempt 
 to channel the main aspects and values of the feminist discourse that may 
 be attached to brands and products. This current research aims to develop 
 a critical review about the theoretical and market trends that dialogue wi
 th contemporary discussions about the representation of women in the proce
 ss of commoditization of feminism. We aim to analyze the effects of the tr
 ansformation of feminism into merchandise in what is being called Femverti
 sing (SKYE\, 2015) and / or commodity feminism (GOLDMAN\, 1992). Goldman (
 1992) and Skye (2015) argue that this is a way to appease the discontent o
 f women with images of thin\, young and hypersexualized bodies. The resear
 ch also aims to understand how this debate may and may not promote affirma
 tive gender policies incorporated by society. While terms as “women empowe
 rment”\, “girl power” and “feminisms” have gained social and academic prom
 inence within movements fighting for equal rights for women and LGBTQ+ com
 munities\, as well as gender studies\, so have media and brand strategies\
 , in which consumers are invited to defend values and principles along wit
 h a brand\, adding value to the brand “DNA”.\n	 \n\n\nJhessica Reia\n	Andrew
  W. Mellon Postdoctoral Researcher\, Department of Art History & Communica
 tion Studies\, 9I���������\n\nJhessica Reia is a Mellon Fellow in th
 e Department of Art History & Communication Studies at 9I���������\,
  working on a research project about the present-day conflicts over nightl
 ife and cultural policy in three cities in the Americas: Montreal\, Mexico
  City\, and Rio de Janeiro. They hold a Ph.D. and an MA in Communication S
 tudies from the Federal University of Rio de Janeiro\, and a BA in Public 
 Policy from the University of Sao Paulo. Before coming to 9I���������\, Reia wa
 s a Project Manager and Lecturer at the Center for Technology and Society 
 at FGV Law School from 2011 to 2019. There\, Reia worked with research and
  advocacy at the intersection of Law\, Media & Communication and Science a
 nd Technology Studies. Reia is a former Visiting Researcher at the 9I��������� 
 Institute for the Study of Canada\, and have been working as an access to 
 knowledge and free culture activist since 2008. Their work appears in Shad
 ow Libraries: Access to Knowledge in Global Higher Education (The MIT Pres
 s)\, Mapping Digital Media Brazil (OSF/FGV)\, and Nocturnes: Popular Music
  and the Night (Palgrave Macmillan).\n\nThe Gendered Politics of the Right
  to the City\n	The literature and advocacy around the notion of a 'right to
  the city' have been advancing for more than five decades. The principle h
 as been integrated into laws\, such as The City Statute in Brazil\, in 200
 1\, and The New Urban Agenda signed in Quito in 2016. However\, the implem
 entation of policies that enable the right to the city faces several chall
 enges\, ranging from the lack of social participation in policymaking to i
 nequalities in daily access to urban spaces. This talk aims to initiate a 
 discussion of gendered power relations in Brazilian cities\, and whether c
 ultural production and policymaking can be used to discuss the right to th
 e city from a gender perspective. Drawing on three ethnographic research p
 rojects developed over the last seven years\, this discussion is an attemp
 t to build a narrative integrating several questions that emerged along th
 e way. It will briefly address the regulation of street performance/public
  spaces\, the multifaceted conflicts over inhabiting the urban night\, and
  the technopolitical agenda surrounding the smart city. Hopefully\, this r
 eflection can offer an opportunity to debate our shared urban future from 
 an interdisciplinary\, Global South perspective.\n\n \n\n \n
DTSTART:20191121T210000Z
DTEND:20191122T000000Z
LOCATION:W-215\, Arts Building\, CA\, QC\, Montreal\, H3A 0G5\, 853 rue She
 rbrooke Ouest
SUMMARY:Speaker Series | Gender\, Sexualities and Cultural Production in Br
 azil - Part I: Soraya Barreto & Jhessica Reia
URL:/ahcs/channels/event/speaker-series-gender-sexuali
 ties-and-cultural-production-brazil-part-i-soraya-barreto-jhessica-reia-30
 1251
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